Shopping in Rockridge: the perfect place to refresh your wardrobe
Expect to find everything from vintage treasures to modern staples while shopping in Rockridge.
At the foot of the Oakland Hills sits Rockridge, a vibrant neighborhood just a short stroll from Rockridge BART. The shopping here offers a diverse mix of boutiques, vintage shops and local designers sure to inspire a wardrobe refresh. Whether you're hunting for ethically crafted clothing, timeless classics or pre-loved treasures, you'll find unique and stylish pieces on College Ave. We've rounded up a list of 10 (of many!) places to shop on your next trip to Rockridge.
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Devon Gregori’s Rockridge boutique showcases modern, ethically made wardrobe essentials. Photo courtesy of Devon Gregori.
1. Devon Gregori
For everyday modern essentials that easily integrate into your existing wardrobe, head to Devon Gregori. Gregori opened her flagship store in Rockridge in 2019 after studying Fashion Design in France and working in Paris and Mexico City. The apparel at Devon Gregori is beautifully crafted and ethically sewn in a small, independent workshop in Dalian. Plus, pieces are comfortable to wear and made to fit your body, not the other way around. The space at 5540 College Ave. is clean and minimalist, allowing the clothing to really shine. Devon Gregori also sells jewelry and leather goods by other independent female designers.
Stop by Mercy Vintage for pre-loved pieces. Photo courtesy of Mercy Vintage.
2. Mercy Vintage
This beloved Rockridge boutique is a dream for vintage lovers. Mercy Vintage carefully curates an ever-changing mix of one-of-a-kind pieces. From outrageous clothing to simple staples, all items are selected with sustainability and self-expression in mind. The team here doesn't chase trends — they select merchandise that prioritizes creative freedom over fashion rules. This Rockridge shop is definitely a fun place to refresh your closet! You can also sell or consign here at 5505 College Ave.
Find bright, colorful clothing and more at Lesley Evers. Photo courtesy of Lesley Evers.
3. Lesley Evers
Oakland-born Lesley Evers grew up in North Carolina, which shaped her style as a blend of West Coast flair and East Coast elegance. While Evers first began making dresses at age 11, she launched her fashion business in 2008 and her flagship store in Rockridge (5709 College Ave.) in 2012. Her clothing isn't just about fashion — it's an expression of who you are. Her designs celebrate where you came from and who you've grown to be. The shop showcases artful, midcentury–inspired apparel and accessories. Each piece features bold, custom-designed prints and flattering, machine-washable silhouettes made locally in Oakland whenever possible.
No shopping trip to Rockridge is complete without a stop at Bella Vita. Photo courtesy of Visit Oakland.
4. Bella Vita
Established in 2000, Bella Vita is a longtime fixture of Oakland's Rockridge Shopping District. The store offers handpicked women's and children's apparel, as well as cute toys. For adults, think tops, dresses and cardigans full of color, fun patterns and a little bit of whimsy. For tweens, expect stylish fashion that lets kids make a statement. The children's section at Bella Vita is also worth exploring with adorable outfits, books and toys that spark creativity. Stop by Bella Vita at 5511 College Ave. Bella Vita to refresh your wardrobe, and your kid's, too!
Find denim and more at the Wardrobe Project in Rockridge. Photo courtesy of Rockridge District Association.
5. Wardrobe Project
Looking to refresh your closet with pre-loved clothing? This vibrant vintage and modern consignment boutique in Rockridge, run by founders Jon Jon and Talia, is a creative mix of garments and accessories for all genders and sizes, emphasizing sustainability and affordability for the community. Located at 5461 College Ave., the Wardrobe Project is the place to shop for great retro finds. The shop also hosts the monthly Wardrobe Project Flea, a free, outdoor vintage and makers market at the Rockridge BART parking lot. The flea features Y2K and timeless gear, handmade jewelry, $1 and $5 bins, flash tats, tooth gems, local artists and live music.
Discover clothing, books and toys at Maison d’Etre. Photo courtesy of Visit Oakland.
6. Maison d’Etre
Maison d'Etre has a little bit of everything: clothing, accessories, apothecary, home goods, office supplies and more. The unique boutique's carefully curated mix of offerings makes it a must-visit shopping destination for design enthusiasts and gift hunters. Think colorful Quiet Town's Sun Shower curtains, Le Monde Sauvage pillows, Happy Organics' food-inspired beeswax birthday candles, nature-inspired ceramics from Egypt and lots more. Nestled at 5640 College Ave., enjoy cute and unique treasures in every nook and cranny of this shop in Rockridge.
There's a little bit of everything at Atomic Gardens. Photo courtesy of Remodelista.
7. Atomic Garden
No matter what you're looking for, you'll likely find it at Atomic Garden. Expect to spot a cool blend of stationery, home goods, clothing, gifts and baby items. Everything is thoughtfully curated with eco‑conscious craftsmanship in mind. Step inside and you'll feel the calm intentionality of a store built for both discovery and delight. The staff is friendly and the warm space at 5453 College Ave. is a nice place to pick up presents, refresh your space and indulge in luxuries, all while supporting local artisans.
Stop by Stitch + Sparrow and neighboring store Bird & Bean on your next shopping trip to Rockridge. Photo courtesy of Stitch + Sparrow.
8. Stitch + Sparrow \ Bird & Bean
Stitch + Sparrow is the stylish grown-up companion to the beloved children's boutique Bird & Bean, both founded by designer Janel Andersen. The shop delivers clothing, jewelry, handbags and accessories from local and independent designers such as Emerson Fry, MABE, Corey Lynn Calter and more. Similarly, Bird & Bean, located next door, offers soft, sweet clothing for little ones. Made with the most buttery soft bamboo viscose/spandex and modal viscose/spandex blends, it's staples that kids will want to wear, and it lasts, so you can pass it on to the next lucky little one. You'll find Stitch + Sparrow and Bird & Bean 3210/3212 College Ave. in the heart of the Rockridge and Elmwood shopping districts on the Oakland/Berkeley border.
Market is a Rockridge shopping haven for quality finds and designer labels. Photo courtesy of Market.
9. Market
Market is a chic, women-owned shop in Rockridge that curates a blend of trendy and timeless clothing, accessories and jewelry from emerging and established designers. Brands include Citizens of Humanity, Rails, Lingua Franca and Essentiel Antwerp, to name a few. Market is home to elevated essentials that blend effortless style with everyday function. Their mission is to empower women through fashion, creating a welcoming space where personal style and ambition go hand in hand. Stop by the shop at 5655 College Ave.
FIT is a great find for sophisticated fashion. Photo courtesy of Visit Oakland.
10. FIT
At FIT, you'll discover your new dress with the shoes, bag, belt and necklace to match. The sophisticated women's boutique features American, European and Japanese designers, including notable brands such as Anni Kuan, Yoshi Kondo, and Scotch + Soda. The clothing caters to women seeking versatile wardrobes that transition seamlessly from professional settings to personal occasions. FIT is located at 5707 College Ave. Whether you're looking for a new outfit for a special event or just elevated everyday gear, you'll find it at FIT.
What's your favorite shop in Rockridge?
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