Stop and smell the denim
Tommy Mierzwinski loves denim so much, he can smell it. No, really.
Mierzwinski, owner of Two Jacks Denim in Oakland, recently opened a shipment of 3xsixteen jeans and noted the many features that make these particular jeans great: they were softer to the touch than most raw denim, had a nice grayish-blue tone with a slight sheen and a cool natural leather patch on the back. But what did Mierzwinski notice most of all about the 3xsixteens?
As he posted on his blog at twojacksdenim.com: “These jeans smell great. No lie. You must see, touch and smell them…”
That’s a man who loves jeans.
Mierzwinski’s passion for denim led him to open Two Jacks last March with three distinct goals: offer products made exclusively in the US, feature artisanal denim and focus his store on menswear. “People are looking for US-made goods that are well made, made to last,” he says. And though Mierzwinski does offer a small selection of women’s jeans, Two Jacks focuses on the guys. “Menswear is coming into its own,” he says, “it’s not just relegated to a small corner of department stores anymore.”
Two Jacks carries six brands of denim (jeans range from $145 to $220 a pair), plus shirts, caps, belts, socks, bags and work clothes made by Prison Blues, a unique brand manufactured by inmates at the Eastern Oregon Correctional Institute.
As Mierzwinski will tell you, life may be short, but there’s always time to stop and smell the denim.