Stop and smell the denim

Two Jacks Denim

Tommy Mierzwinski loves denim so much, he can smell it. No, really.

Mierzwinski, owner of Two Jacks Denim in Oakland, recently opened a shipment of 3xsixteen jeans and noted the many features that make these particular jeans great: they were softer to the touch than most raw denim, had a nice grayish-blue tone with a slight sheen and a cool natural leather patch on the back. But what did Mierzwinski notice most of all about the 3xsixteens?

The smell.

Two Jacks Denim

As he posted on his blog at twojacksdenim.com: “These jeans smell great. No lie. You must see, touch and smell them…”

That’s a man who loves jeans.

Mierzwinski’s passion for denim led him to open Two Jacks last March with three distinct goals: offer products made exclusively in the US, feature artisanal denim and focus his store on menswear. “People are looking for US-made goods that are well made, made to last,” he says. And though Mierzwinski does offer a small selection of women’s jeans, Two Jacks focuses on the guys. “Menswear is coming into its own,” he says, “it’s not just relegated to a small corner of department stores anymore.”

Two Jacks Denim

Two Jacks carries six brands of denim (jeans range from $145 to $220 a pair), plus shirts, caps, belts, socks, bags and work clothes made by Prison Blues, a unique brand manufactured by inmates at the Eastern Oregon Correctional Institute.

As Mierzwinski will tell you, life may be short, but there’s always time to stop and smell the denim.

Two Jacks Denim

Two Jacks Denim

Two Jacks Denim

Two Jacks Denim

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