Moviegoing is accessible to all with new technology

Going to the movies has come a long way. Cutting-edge technology and luxury amenities have made it easier for moviegoers who are deaf, hearing-impaired or visually-impaired to enjoy the show.

Take BART to the Embarcadero Station in San Francisco, and visit Landmark Theatre at One Embarcadero Center and discover for yourself how these updated changes can upgrade your movie-going experience.

For wheelchair access, use the elevator at the corner of Sacramento and Front Street (just inside at street level). Service dogs are most welcome.

Accessibility Equipment

Enhance your entertainment experience by taking advantage of several assistive technology options available for moviegoers. A knowledgeable and friendly staff is trained to answer your questions and concerns about accessing any of the following devices.

Hearing Loop

Hearing Loss

What is a Hearing Loop?

A hearing loop (induction loop system) transmits the auditorium sound to hearing aids that have a T-Coil feature. With the flip of a switch, a digital hearing aid can directly link into the sound system with no background noise. 

I personally am excited about this amazing technology. The first time I accessed the hearing loop feature was at a national convention. I heard and understood every word of dialogue. What an improvement this enhancement will make for my movie experience. There is no special seating needed to access this device; just sit back and enjoy the show.

Fact: Landmark Theatre in San Francisco is the first theater in San Francisco to install a hearing loop in all seven of its screens.

CaptiView Closed Caption Viewing System

Deaf/Hearing Loss

What is a CaptiView?

This is a personal closed captioning device which transmits dialogue to a small easy-to-read personal screen. The device sits in your cup holder and is very flexible. You can adjust it to your personalized viewing distance depending on your eyesight. It is equipped with a privacy visor to eliminate distractions around you or other moviegoers.

Imagine having your own personal closed caption device available to enhance your experience for viewing the text of the movie of your choice. Be sure to check the Showtime Board for the CC symbols as not all films are enabled with the content necessary for closed captioning.

Foreign films are wonderful to watch. “The cinema regularly plays foreign films with English subtitles that can be enjoyed by the hearing-impaired without the need for accessibility equipment,” according to Steve Cummings, general manager for Embarcadero Center Cinema.

Fidelio

Visually Impaired/Hearing Loss

What is a Fidelio?

This device delivers descriptive narration for the visually-impaired and hard-of-hearing movie guests. This wireless system has a plug-in headset (you can bring in your own headset as well). The HI feature on the Fidelio devices works with all features and provides amplified audio levels in digital stereo.

Now, the movie experience is available for guests who might otherwise not be able to enjoy going to the movies. This is a high quality audio-description delivery system (narration that describes visual information).

Note: Not every film is enabled or available with the content necessary for description narration. Check beforehand.   

Theater amenities

Embarcadero Center Cinema awaits you with amenities that go far above the conventional popcorn and soft drink experience you may remember as a youngster.

Skip the line! Purchase advance tickets at or visit the kiosk inside for special RSVP one-time showings, independent documentaries, foreign films, Academy-Award winners, the latest movies to hit the big screen, and what’s coming soon. Staff can assist you as well at the desk with ticket purchases.

Relax prior to or after the show at the Embarcadero Cinema Lounge. There is a time countdown showtime board so you don’t have to be in a hurry as you will have already bought your assigned seating ticket.  Sip a micro-brew or enjoy a glass of hand-selected wine that even compliments the film you are about to view. 

Yes, buttery popcorn (traditional popcorn, sweet kettle corn – corn or mixed) is available

at the concession area. Sample chicken quesadilla bites and southwest, or try an espresso drink, a variety of vegan cookies and more from a menu that will tempt you to return just for the delicious sweet and savory treats the theater has to offer.

Hours of operation

The theater opens daily at 11:30am and closes around 10pm (it varies week to week, depending on the current film schedule).

Busy times are after 6pm on Friday and Saturday nights.  For a more relaxed atmosphere, come visit weekdays anytime, and Tuesdays are the quietest.

Cost

General admission: $12.50

Seniors: $10.50 and matinees for everyone before 6pm

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